Ad group urges ‘dialogue’ with Apple about iOS 14 privacy features

A group representing digital media and advertising industry organizations has penned an open letter to Apple urging the tech giant engage in dialogue before instituting potentially restrictive iOS 14 privacy changes.

Credit: AppleCredit: Apple

The letter, signed by The Partnership for Responsible Addressable Media, is a reaction to Apple’s new policies that make certain user tracking tags opt-in on a per-app basis in iOS 14. That policy has sparked backlash from marketers and advertisers who claim it will negatively impact ad revenue from iOS devices.

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