Apple’s iPhone 11 dominated worldwide smartphone shipments during the first half of 2020, according to new estimates from research firm Omdia, with the handset outperforming its next closest competitor by 26 million units.
According to fresh statistics from Omdia’s Smartphone Model Market Tracker, Apple shipped an estimated 37.7 million iPhone 11 units in the first half of the year. The figure compares to last year’s top-performing handset, iPhone XR, which shipped 26.9 million units during the same six-month period.”A key driver for the success of iPhone 11 is the lower starting price. iPhone 11 launched $50 cheaper than the previous iPhone XR while adding significant hardware improvements, like a dual-lens camera. iPhone XR did not feature such upgrades,” Omdia said in a report Tuesday.