The podcast industry is at a crossroads in 2020. Since 2004, we’ve enjoyed an open ecosystem with podcasting driven by RSS feeds. Once Apple released the iTunes podcast directory in iTunes 4.9, but it’s still been based on the open RSS standard. When listeners subscribe to a show, it is directly pulled from the RSS feed and, therefore, a direct download from the podcast’s server. As Spotify has made its mark on the industry with exclusive shows, it’s worth discussing the differences between free shows, the open podcast market, and paid podcasts.
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