Mac-Related

Facebook CFO says personalized advertising ‘under assault’ by Apple privacy changes

Business models that rely on personalized advertising are “under assault” by iOS 14 privacy changes, Facebook’s chief revenue officer said Tuesday.

Credit: YaLa

The changes include a new feature that requires users to opt-in to tracking via Identifier for Advertiser, or IDFA, tags on a per-app basis. Although initially planned for the general iOS 14 release, Apple delayed the rollout of the feature until 2021 following public outcry from a number of companies that gain a bulk of their revenue from ad serving, including Facebook.

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