Facebook Says iOS 14 Will Affect Ad Revenues by 50 Percent

IDFA (Identifier for Advertisers) is a feature in iOS that allows developers to collect personalized advertisement data and display targeted ads with its help. Up until now, app developers could use IDFA without requiring any special permission from the user. However, it all changes with the iOS 14. The upcoming operating system for the iPhone requires app developers to ask users for permission to use IDFA to collect personalized data. This feature, according to Facebook, will affect its Audience Network program, impacting ad revenues by up to 50%.

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