The Right Way To Announce Triple-A Games

The world just glows in the moments after you see the reveal of a great-looking game. You want to see more, so when the next big industry event rolls around (like E3, Gamescom, or a digital showcase), you tune in for an update. But we all know the disappointment of getting to the end of that event and saying, “Wait, that’s it? What about that game I was hoping to see?” If that goes on too long, it starts to build up cynicism, so it’s important to communicate with fans and set expectations – even as soon as the announcement. That way, they won’t feel like they’re being strung along. Final Fantasy XVI did a good job here; in a press release, producer Naoki Yoshida said, “Our next big information reveal is scheduled for 2021,” so at least we know not to expect anything before then.